What is Pinterest? The platform is part digital scrapbook, part social media and a powerful visual search engine. What started as an online pinboard for DIY enthusiasts and recipe collectors now has evolved into an influential hub with a unique role in the social media landscape.
Over the past decade, Pinterest has transitioned from a niche platform to an essential resource in the digital marketing toolbox, largely due to its unique mix of users, its accessibility across devices and its strong performance compared to other platforms.
