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5 Essential Steps to Naming Your New Business

January 12, 2021

So you come up with a great idea for a new product, business venture or side hustle. You’re ready to take the first step, but you’re stuck on finding the right name. Naming can be a daunting task for many people — and it’s easy to get stuck trying to find the right one.

It’s important to remember, though, that while names are important, a name won’t be great until you make it great. It takes cohesive branding, authentic emotion and a compelling story to turn an ordinary word into a memorable name.

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