So you come up with a great idea for a new product, business venture or side hustle. You’re ready to take the first step, but you’re stuck on finding the right name. Naming can be a daunting task for many people — and it’s easy to get stuck trying to find the right one.
It’s important to remember, though, that while names are important, a name won’t be great until you make it great. It takes cohesive branding, authentic emotion and a compelling story to turn an ordinary word into a memorable name.