Older audiences are frequently removed from digital marketing focus with their potential business value excluded based on out of date assumptions and ineffective historical campaigns.
With a quarter of the 75+ audience using tablets, plus half of the 65-74-year-old adults having social media profiles, it’s time to rethink the senior population and start including the aging audiences into your next marketing campaigns.
In this post, you will learn:
- Some of the common misconceptions about the aging marketing opportunity.
