Are your prospecting emails ignored all the time? If the answer is “yes,” you’re not alone. Most salespeople today struggle to write sales emails that convert to actual business.
But before you take it personally, try putting yourself in the shoes of your prospects. High-level prospects receive hundreds of prospecting emails every single day — personally written ones, not spam or bot emails. No one has the time to carefully read that many messages! Your prospects have no choice but to scan them all and quickly decide what’s worth their time, and what’s not.
