Social media is seductive because of its easy point of entry and low-cost basis, but a lot of time and effort are required to create a successful campaign. Large corporations can dump money into huge advertising campaigns whenever they want, but it’s the bit players — the emerging startups of the world — that can really take their campaigns to the next level.
The startup advantage
Why do startups seem to have such a distinct advantage in the social media marketing realm? The answer revolves partially around the fact that social users love what’s new — and startups are new by default.
