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5 Steps to a Privacy-Focused Marketing Strategy for Your Online Business

February 7, 2024

This year is particularly noteworthy due to significant privacy shifts, including Chrome’s planned discontinuation of third-party cookies by late 2024 and evolving privacy legislation. Against this backdrop, formulating a marketing strategy that is privacy-focused is paramount.

An essential part of this strategy involves understanding and implementing standard and secondary website privacy policies. For guidance on crafting a standard privacy policy, a helpful resource is iubenda’s guide on writing a standard privacy policy for websites.

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