Startup PR can be a rough sea to navigate in the beginning. Once you get that press interview, you’re on your way. Yet, many startups flounder a little when it comes to press interviews. Let’s face it — journalist interviews present a new challenge to any startup.
You’re probably a pro at presenting to a customer, partner, or investor. Yet, talking to the press is a different animal altogether. The media’s interests and goals are different from others you may encounter. It’s important to know what these goals are, align your message with them, and incorporate them as part of your PR strategy.
