TikTok’s widespread popularity and impact on society makes it an ideal marketing platform for brands and businesses looking for more exposure. By going viral or following a trend on a certain topic, the platform can help businesses create a devoted follower base awaiting your next video upload or product release.
Here are seven TikTok trends that could help your marketing strategy.
Day in the life
“Day in the life” vlogs have surged in popularity, capturing brief snapshots of daily routines in under a minute. Using rapid scene changes (also known as transitions), users chronicle their everyday tasks and experiences often using voice-overs or music. This trend in particular satisfies human curiosity about other people’s lives and creates a sense of authenticity on social media.
