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As generative AI becomes a competitive advantage, how do you land a strategy right for your business?

September 13, 2023

AI strategy has long been the purview of CIOs, but with generative AI on the table, the whole C-suite is pulling up a chair for conversations around its transformative power. Adoption rates are skyrocketing, with the push from execs eager to embrace the ever-expanding number of use cases, or find brand-new ways to innovate. Plus, it’s far faster and easier to develop and launch gen AI solutions.

“With generative AI, we’re going from a data approach to a model approach,” says Mark Oost, global offer leader, AI, Analytics and Data Science, at Capgemini. “Gen AI requires far less data. With some prompt engineering and model fine-tuning, you’re off to the races, showcasing just how powerful these solutions are to the execs who want to find reasons to green light new projects.”

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