A cog in the wheel of small business oprations is direct sales. As an entrepreneurial strategy that has stood the test of time, direct selling plays a an important role in fueling economic growth.
What are Direct Sales?
Direct sales refer to a business model that enables products or services to be sold directly to customers, eliminating the need for intermediaries such as wholesalers or retailers. It hinges on direct sellers reaching out to prospective customers in a non-retail environment, often in the customers’ homes or workplaces. It can also be used with cold calling or reaching out virtually using a cold email template.
