Why Marketing Assessments Are Critical to Launching a Personalized Continuous Revenue Marketing Strategy
Where are you with your personalized Continuous Revenue Marketing strategy? If you’re not sure, you’re far from alone.
Marketing organizations on both the client side and agency side have a mixture of talent, processes and platforms ready to apply to relevant marketing. The industry has been on a journey toward more personalized marketing for over 15 years. However, to advance your brand’s implementation of personalized marketing to the next level, you need to understand where you are on the journey, including your gaps and your strengths.
