There aren’t many people currently using virtual reality yet, but that doesn’t mean Google isn’t looking at how to advertise to them.
Google debuted a new project Wednesday that’s exploring ways to show online ads in virtual reality. The new project is part of Google’s Area 120 workshop that the company is using for its employees to quickly test new ideas to see if they can become actual products.
It makes sense that Google is exploring advertising in VR, considering the search giant derives the bulk of its revenue from online ads.
