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It’s no secret that big data has changed the world. Capturing and processing information at scale have impacted every sphere of our lives, including health, wealth, business and leisure activities. Advertising is no exception, and marketers continue to discover how data empowers them to rethink promotional strategies. The enormous outdoor advertising market, which is projected to be worth $34.4 billion by 2027, is a prime arena for companies to apply data to boost their marketing activities.
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