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How Marketing Psychology Can Improve Your Bottom Line

May 17, 2017

Small changes can make a huge difference.

We often underestimate the value of the little things: a sentence, a button, a color. Those who’ve spent any time conducting A/B split tests know, though, that small changes can lead to surprising results.

Marketing psychology is one of those little things, which can have a huge impact on your bottom line. Here are four psychological principles that you should utilize to boost sales.

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