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How to Build an Effective Ecommerce Content Marketing Strategy

May 17, 2021

A digital marketing plan for eCommerce entails much more than just repurposing the content for various channels. An effective content marketing campaign will help you grow your audience, maximize loyalty, generate more high-quality leads, and boost your content marketing ROI while lowering your current costs.

Customer acquisition and retention costs will rise due to the eCommerce boom and eventual return to in-store shopping, making it a difficult decision for online retailers.

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