As the saying goes, you never know unless you ask. But when trying to generate referrals and motivate customers to register for your B2B referral program, you’ll never know unless your referral emails asks correctly.
While prospecting emails for lead generation continue to decrease in effectiveness with the increasing saturation of the email channel , email is still the most desirable way for a company to communicate with a B2B customer. . . if done in an engaging way.
