As I talk to sales people, I’m hearing this frustration being expressed more and more, “I feel like I’m being a pest…”
Usually, it’s the result of people being required to complete a series of cadences–email, phone, text, whatever. They are measured by the touches, probably because research says we have to reach out at least 14 times. Often, these comments are about the very first prospecting outreach.
I, also, hear this on qualified deals–particularly near the end of the quarter as sales people are pressured to book orders.
