A survey of digital marketers by The Manifest has revealed 2/3 or 66% of them advertise online. But when they do, they use different channels to reach their audience and influence them.
When you take into account 89% of Americans use the internet, just as many businesses — or more — should also be advertising there. Online advertising demonstrates greater reach at a lower cost than traditional channels.
For small businesses, it means a higher return on their ad dollars while reaching a much larger and targeted audience. The digital ecosystem also provides data with different metrics small businesses can use to improve their marketing campaigns and deliver better results.
