Content marketing is a must for any business in today’s digital age. In a previous blog post, we discussed how the B2B buying process is generationally shifting with consumers doing more research on their own before connecting with a company sales representative. With this shift in the sales cycle, content marketing has evolved strategically and is now focused more on ‘quality over quantity.’
How can your marketing team keep up with the demands of producing high-quality and valuable content, and what should you start doing now to improve the effectiveness of your content marketing efforts? This blog post addresses the essential steps to ensure your team is producing optimal content marketing.
