Directly or indirectly, solid relationships are a driving force in building sales. As consumers, we ask our friends and neighbors for vendors they recommend, with whom they have had a successful relationship. Word-of-mouth advertising is huge.
Alternatively, we often gravitate to those vendors with whom we have had personal contact. The successful vendor might be our kid’s T-ball coach, or a neighbor, or someone we have met socially or in a business networking group.
