Without a doubt, customer cart abandonment has become the chief nuisance of the online shopping business community. It’s estimated that an average 75% of online shopping cart purchases are abandoned with customers digitally filling up with products and then choosing to simply walk away.
It can be frustrating for an online marketplace and, likewise, the methods that businesses use to lure customers back to their abandoned carts frustrate consumers! In many ways, customer cart abandonment is a lose-lose for all parties involved.
