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Technology Isn’t a Substitute for Content Strategy

September 13, 2021

The COVID-19 pandemic has changed the face of work, especially the move from brick-and-mortar, in-person work to distributed, remote work.

In the process, organizations have gone through the gauntlet as far as adapting to the myriad of changes involved in making this transition work for themselves and their customers. And it’s been a predictably bumpy ride for many.

One of the most glaring missteps was the reliance upon technology as a crutch, band-aid, or magical potion to fix poor planning and half-baked strategies. One thing is certain; technology is only as strong as the strategic foundation it’s built upon.

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