The smartest pitch and best-designed sales deck won’t work if they’re not relevant to your prospect. Nowadays, pitching is a two-way street, requiring you to know your prospect’s needs before you enter the conversation. The best pitches and sales presentations are tailored to your unique audience and allow them to participate in the conversation. And always be ready to actually listen to objections before you respond, instead of reading from a script.
We asked a range of sales experts—including Salesforce’s network of talented guest authors, influencers, and our own sales employees — for their best sales tips.
