With 51 percent of mobile users utilizing apps while shopping in-store, retailers have an opportunity to impact consumers and turn them into loyal customers right where they are already engaging– on their smartphones. Hundreds of apps are available to download, but the ones that will remain in the marketplace are those that leverage a user’s daily routine, as recently stated in comScore’s “2015 U.S. Mobile App Report.”
Starbucks and Dunkin’ Donuts stand out as great examples due to their ability to capitalize on their customers’ daily habit of buying coffee.
