With less than three months until the start of the new year, now is the time to start planning ahead. The world of marketing, particularly digital marketing, is always changing. As you build the budget and promotional strategy for your nonprofit organization, you need to plan as much as you can.
That’s easier said than done, especially in an environment as volatile as this. As with so many other industries, COVID-19 has turned the nonprofit sector on its head. That adds to the already rapid change of pace in online marketing to make predicting this coming year more challenging and complex than ever.
