According to Statista, the global online trading market will increase to an estimated $12.16 billion in 2028. This is from a base of around $8.3 billion in 2020. Yet, reaping its benefits is challenging, especially for small- and medium-sized businesses (SMBs) that compete with behemoth-like market players.
Let’s go through the main online-marketing challenges and how to avoid them.
1. Resource shortage
Unlike huge companies, SMBs often lack the funds to attract marketing professionals. They also have a tight ad budget and lack knowledge of the field’s ins and outs. As a result, many companies abandon marketing altogether, hoping that their site and other platforms will grow organically.
