TikTok is the origin of many online trends, but gaming companies are still figuring out to how maximize results on the platform. In the fragmented content landscape, TikTok’s niche is driving discoverability. This presents a unique opportunity to build community at launch and stay relevant long term.
At GamesBeat Summit 2023, Niantic CMO Mike Quigley and TikTok’s Assaf Sagy, head of global gaming, and Rema Vasan, head of global gaming business marketing, joined us to discuss TikTok’s influence on gaming and their partnership to launch the developer’s brand new IP Peridot.
