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Using LinkedIn for B2B Marketing

September 1, 2021

LinkedIn is without a doubt one of the most powerful social media lead generators for B2B marketers, allowing companies to express their brand story in a unique and relevant way. In fact, the social media site encourages people to share material and interact with experts. This makes it perfect for lead generation and brand exposure. Let’s look at how you can use LinkedIn for B2B marketing for both inbound and outbound marketing.

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