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The word “SERP” stands for “search engine results page.” It’s pronounced “serp,” just like in the first syllable of the word serpent.
So, just what is a SERP?
Imagine someone doing a search in Google for a word or phrase. Google will return results for that particular search on a Google search results page.
You’ve seen SERPs many times. Above is an example of a SERP in the Bing.com search engine.
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