This week’s explainer article answers the question “What is hashtag hijacking?”
Let me say right up front: if you do not understand what a hashtag is, this article will be confusing. A hashtag looks something like this: #SMBinfluencer. If you need more information about hashtags or how to use them in marketing, you might want to first read our earlier piece “What is a hashtag?” Then come back and this article will make much more sense.
But if you are a veteran of social media, then read on. Because you may not be aware of how easily you can set your company up to be a target of hijackers.
