Running your brand’s social media accounts can be a busy job, so it’s understandable if you have the urge to hit “copy and paste” across all your channels. Yet posting the same content across Facebook, Twitter, LinkedIn, and other social media isn’t doing you any favors.
In fact, research shows 51% of consumers will unfollow companies on social media because the content they find is irrelevant. That could range from your post not aligning with your brand to the content not making sense for the platform.
