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Why Business Owners Must Rely on Data (and Not Gut Feelings) When Making Marketing Decisions

August 1, 2023

Via: Entrepreneur

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When it comes to marketing any business, data never lies. However, it is easy to let our personal tastes and inner voices prevail, even if we do not have the data to back it up. The business owner’s opinions certainly have a place in devising their marketing plans, but they should never become an obstacle to success. And that is why I always use hard numbers to guide my marketing plans rather than gut feelings.

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