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Borekas Founder Uzi Wizman on Creating a Food Business from Social Media

August 1, 2023

Uzi Wizman’s culinary journey began as a 16-year-old dishwasher. Years later, after opening PSY Street Kitchen in the heart of the Sherman Oaks Shopping Center in Los Angeles, his passion for growth and innovation led to him founding Borekas (pronounced Borekas) Sephardic Pastries.

After six years operating the popular PSY Street Kitchen, Uzi Wizman and his wife Gal Ben Goya wanted to expand. But instead of opening another kitchen across town, the owners thought outside the box by opening a pastry operation inside the same shopping center as PSY.

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