During a merger or acquisition, a positive perception of the involved organizations is critical, but it can also be incredibly challenging. Employees, customers and other key stakeholders will likely have many questions about what the future will hold. Rumors and speculation can breed, eroding trust and fueling suspicion if communication isn’t frequent and transparent.
Every aspect of communication matters when uncertainty runs high, and consistency is critical. Everyone in the merging organizations should be marching to the same drumbeat. Craft messages that directly address the unique concerns of each stakeholder while keeping the overarching message consistent across all platforms and channels.
