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Management, Proposal Management

Why Are You an Entrepreneur? (And Why It’s Important to Know.)

August 9, 2019

Via: Entrepreneur

Every year, thousands of people become entrepreneurs. It’s a challenging road, one filled with harsh reality checks, unexpected turns and a great deal of financial and emotional strain. So why do so many people opt for this lifestyle in the […]


Marketing, Software and Tools

How to Reach More People on Facebook

August 9, 2019

Via: Search Engine Journal

Facebook announced they are conducting member surveys to understand what kinds videos and images users prefer. These surveys have preceded updates to Facebook’s algorithms. The updates generally affect the reach of Facebook posts. This is an overview of what can […]


Mergers and Acquisitions

Mastercard and Salesforce Partner to Improve Small Business Program Benefits

August 8, 2019

Via: Small Business Trends

Digital technology has given small businesses access to more powerful solutions and tools. As a result, small businesses have been able to improve the efficiency of their operations across the board. And these tools include customer relationship management or CRM. […]


Marketing, Sales Experience

5 Ways You Can Use Email to Build Your Brand and Improve Sales

August 8, 2019

Via: Business 2 Community

A carefully thought-out email marketing strategy is a great tool for building brand awareness and increasing sales. Email marketing is perhaps the most pocket-friendly marketing channel. It gives you the undivided attention of your customers and prospects. Email marketing analytics […]


Marketing, Sales Experience

A Guide to Building Buzz-Making Brand Loyalty Programs

August 7, 2019

Via: Business 2 Community

If there’s something the 21st century has taught us, it’s that one-size-fits-all solutions simply won’t cut it anymore. With the rise of the ‘unique consumer’ who wants everything to be super-personalized and hyper-relevant, companies — brands especially — need to […]


Marketing, Sales Experience

15 Scarcity Marketing Tactics That Will Boost Your Sales

August 6, 2019

Via: Small Business Trends

What is scarcity marketing? Basically, it’s the tactic of increasing demand for a particular product or service based on the idea that the item is rare or difficult to obtain. Why does this work? Customers tend to place a higher […]


Marketing, Sales Experience

How to Use Seasonal Products to Boost Sales

August 6, 2019

Via: Small Business Trends

Every fall, consumers around the country flock to their local Starbucks to purchase a Pumpkin Spice Latte. In the winter, people often enjoy purchasing scented candles that remind them of candy canes and real Christmas trees. And springtime is the […]


Finance

Business Losing Money? Here Are 5 Possible Problems – and Solutions

August 5, 2019

Via: Small Business Trends

Maintaining a lucrative bottom line is what all small business owners aim for. You know that if you want your doors to stay open, you’ll have to have your hand on everything. You wear a million hats at any given […]


Marketing, Sales Experience

What is Holistic Marketing and Should Your Small Business Use It?

August 5, 2019

Via: Small Business Trends

Holistic marketing refers to a marketing strategy that considers the whole of a business. And all the different marketing channels as a system. Under a this approach, a business with different departments comes together. As a result, departments collaborate in […]


Management, Strategic Management

The Power of Learning Experiences in CX

August 2, 2019

Via: Business 2 Community

Someone asked me the other day whether I had ever taken an online training class and what was my impression and experience of having done so. If ever there was a loaded question for me, that one gets top billing. […]