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Management, Strategy & Planning

Our “Attention” Problem

April 13, 2021

Via: Business 2 Community

Recently, I participated in a Clubhouse discussion, it was my first and I was surprised to be invited to be part of the panel. After the discussion, one of the hosts asked my impressions. “It was interesting, we covered a […]


Marketing, Marketing Strategy, Sales Experience

3 Powerful Ways to Retain your Customers for More Sales

April 13, 2021

Via: Business 2 Community

Most marketers use various marketing tactics to attract new leads for their business. But in doing so, they tend to forget their existing customers. Sure, you need to attract new leads continuously if you want your business to grow. But […]


Marketing, Software and Tools

Leveraging E-A-T to Build A Winning Content Strategy

April 13, 2021

Via: Business 2 Community

In this video we are going to look at how E-A-T impacts your content. E-A-T is defined as the expertise, authoritativeness, and trustworthiness of the creator of the main content, the main content itself, and the website as a whole. […]


Marketing, Sales Experience

How to Leverage a Customer’s Anchoring Bias in Business?

April 12, 2021

Via: Business 2 Community

Have you ever been shopping and saw an item on sale with a steep discount and thought “Wow, I can’t pass up this deal even though I may not have an immediate need for it”? Well, a clever marketing person […]


Marketing, Software and Tools

10 Best Marketing Resource Management Software In 2021

April 12, 2021

Via: The Digital Project Manager

Below, we compare the best marketing resource management software for 2021. With this information, I hope that you’ll find the marketing resource management software that’s best for you, your team, and your budget. In addition to a list of the […]


Legal

CodeX FutureLaw 2021: Computational contracts create a Big Bang in legal

April 12, 2021

Via: Legal Executive Institute

The bleeding edge of the legal industry is now building interfaces at the intersection of code and law through computational contracts. These computational contracts (sometime called smart contracts), according to Stanford University, are a universal Contract Definition Language that will allow terms and conditions […]


Management, Product Management

3 Simple Ways Any Business Can Increase Sales

April 12, 2021

Via: Entrepreneur

I’ve yet to speak with an entrepreneur who doesn’t want more sales. Generating more sales isn’t easy, but it’s simpler than many leaders think. After a decade of teaching leaders how to improve sales, I’ve distilled all creative tactics into […]


Marketing, Marketing Strategy

How to Be a Better Consultant: 8 Tips and Strategies

April 9, 2021

Via: Business 2 Community

Being a consultant is a highly rewarding career path. You get to work on your own terms and experience new projects constantly. As long as you’re passionate about your trade, it’s hard to have a bad day at work. With […]


Marketing, Software and Tools

Katherine Kostereva of Creatio: Low-code No-code Platforms are the Answer to the Growing Automation Challenge

April 9, 2021

Via: Small Business Trends

I spoke with Katherine Kostereva four years ago during her company’s user conference. Back then the company she founded was named bpm’online, but today the company is called Creatio and has recently raised $68 million to further build out their […]


Leadership & Career Development, Management

Valuable Business Lessons From the Shipping Tycoon Cornelius Vanderbilt

April 8, 2021

Via: Business 2 Community

Cornelius Vanderbilt was a shipping tycoon that started with shipping freight by ferry to controlling one of the largest railroad networks. Cornelius Vanderbilt Steamboat Legacy Cornelius Vanderbilt quit school at age 11 and began working on one of his father’s […]