August 9, 2019

Every year, thousands of people become entrepreneurs. It’s a challenging road, one filled with harsh reality checks, unexpected turns and a great deal of financial and emotional strain. So why do so many people opt for this lifestyle in the […]

August 9, 2019

Facebook announced they are conducting member surveys to understand what kinds videos and images users prefer. These surveys have preceded updates to Facebook’s algorithms. The updates generally affect the reach of Facebook posts. This is an overview of what can […]

August 8, 2019

Digital technology has given small businesses access to more powerful solutions and tools. As a result, small businesses have been able to improve the efficiency of their operations across the board. And these tools include customer relationship management or CRM. […]

August 8, 2019

A carefully thought-out email marketing strategy is a great tool for building brand awareness and increasing sales. Email marketing is perhaps the most pocket-friendly marketing channel. It gives you the undivided attention of your customers and prospects. Email marketing analytics […]

August 7, 2019

If there’s something the 21st century has taught us, it’s that one-size-fits-all solutions simply won’t cut it anymore. With the rise of the ‘unique consumer’ who wants everything to be super-personalized and hyper-relevant, companies — brands especially — need to […]

August 6, 2019

What is scarcity marketing? Basically, it’s the tactic of increasing demand for a particular product or service based on the idea that the item is rare or difficult to obtain. Why does this work? Customers tend to place a higher […]

August 6, 2019

Every fall, consumers around the country flock to their local Starbucks to purchase a Pumpkin Spice Latte. In the winter, people often enjoy purchasing scented candles that remind them of candy canes and real Christmas trees. And springtime is the […]

August 5, 2019

Maintaining a lucrative bottom line is what all small business owners aim for. You know that if you want your doors to stay open, you’ll have to have your hand on everything. You wear a million hats at any given […]

August 5, 2019

Holistic marketing refers to a marketing strategy that considers the whole of a business. And all the different marketing channels as a system. Under a this approach, a business with different departments comes together. As a result, departments collaborate in […]

August 2, 2019

Someone asked me the other day whether I had ever taken an online training class and what was my impression and experience of having done so. If ever there was a loaded question for me, that one gets top billing. […]