May 24, 2023

U.S. Small Business Administration (SBA) Administrator Isabella Casillas Guzman announced the Stage One “Catalyze” winners of the 2023 Growth Accelerator Fund Competition. This national initiative will award up to $5 million in total additional prizes to fortify innovation ecosystems across […]

May 24, 2023

A customer relationship management (CRM) platform tracks customer data for marketing, customer service, and sales teams. But pricing and functionality differ among solutions. Asking the right questions before purchasing CRM software helps you get the best tools for your budget. […]

May 24, 2023

Launching a business requires a lot of hard work and dedication. However, sometimes it takes more than that to make your business successful. Boldness is key when it comes to launching a company, and being able to make pragmatic choices […]

May 23, 2023

Today, going multilingual is an integral aspect of powerful email marketing, particularly for businesses operating in global markets. Yet, this is quite a challenging thing to do that requires time and effort. So, why make your email marketing multilingual? Indeed, […]

May 23, 2023

Ensuring the physical infrastructure aligns with organizational needs is crucial for smooth operation in a business environment. Here, the role of a facilities manager comes into the picture. Acting as a linchpin of an organization, a facilities manager shoulders a […]

May 23, 2023

TikTok is the origin of many online trends, but gaming companies are still figuring out to how maximize results on the platform. In the fragmented content landscape, TikTok’s niche is driving discoverability. This presents a unique opportunity to build community […]

May 23, 2023

Transhumanism is around the corner, literally. There are so many unknowns that businesses are panicking. Nowhere is this fear as evident as in SEO. Hold your horses… Many things are still in their early development phase and there’s plenty of […]

May 22, 2023

Qualitative research has become an integral part of market research in the past few decades. Businesses have recognized the value of subjective experiences and perceptions of their consumers. In the early days of market research, quantitative methods dominated, with surveys […]

May 22, 2023

Entrepreneurs everywhere always have to look out for the dreaded “r-word.” They come around every so often and wreak havoc on businesses by reducing sales, dropping revenues and cutting employment. Of course, we’re talking about recessions — a natural, but […]

May 22, 2023

In a ruling that could have far-reaching consequences for small businesses across the nation, the U.S. Supreme Court upheld California’s Proposition 12 in the case of National Pork Producers Council v. Ross. This decision may impose additional regulatory burdens on […]

May 22, 2023

TikTok is stepping up its game with the introduction of the Artist Impact Program to its Commercial Music Library. With this new development, small businesses can now harness the power of music in their marketing strategies and connect more effectively […]

May 19, 2023

Americans launched new businesses at unforeseen rates during the pandemic. Perhaps the time in isolation inspired individuals to finally take a chance on a new idea, or maybe unfortunate layoffs prepared people to take a new path. Either way, if […]

May 19, 2023

You’ve just had a wonderful idea for a startup company. It’s been spinning around in your head for months now, and you just know that you have something special on your hands. Your thinking is, “If only I could make […]

May 19, 2023

Ever wonder how those big brands get in your head and stay there? It’s not magic; it’s archetypes. Brand archetypes are the template or persona that a brand adopts to become memorable, trusted and loved. So, let’s explore how popular […]

May 19, 2023

“Whoever can spend the most, wins.” This is an adage in marketing that happens to be 100% true. If your business is prepared to meet the ever-increasing customer acquisition cost in today’s hyper-competitive digital and traditional media landscape, you are […]

May 19, 2023

One of the many benefits of grants is they often come with additional resources and support beyond just funding, including mentorship programs, business consultation services, networking opportunities, and access to specialized training or educational resources. These resources can help small […]

May 18, 2023

With the advent and popularity of online shopping, the retail industry has continued to show exceptional growth in the coming years. In fact, total retail sales are projected to amount to $7.9 trillion in 2026. Stepping into a retail store, […]

May 18, 2023

Changing weather patterns, disruptive floods and unprecedented forest fires have all dominated headlines over the past few years. Combined with continued warnings about the detrimental effects of climate change overall, these events have raised consumer awareness of the impact daily […]

May 18, 2023

Starting my business, five months after September 11, 2001, was no easy feat. There was a lot of uncertainty in the world and no one wanted to spend money. To top it off, I had no clients. I was just […]

May 18, 2023

Isuspect a lot of people, entrepreneurs or not, started out on YouTube like I did: with a channel that stayed relatively inactive. Now my company recently surpassed 1 million subscribers since I started — still a bit unsure of what […]