Tag: Software As A Service


Report: Companies waste 1/3 or more of their IT budget

December 13, 2022

Via: Venture Beat

C-level executives are aggressively looking for new ways to save money heading into 2023. Increasingly, they are turning to IT asset managers to uncover savings. Cutting back on unnecessary IT spending is essential. A Flexera report found that on average, […]

Management, Strategy & Planning

Why secrets management continues to grow, Akeyless raises $65M

November 16, 2022

Via: Venture Beat

Every organization has secrets. Modern enterprises have a range of credentials, certificates and keys, which, if left in the wrong hands, could provide complete access to protected information. As a result, more and more vendors are looking to innovate solutions […]

Management, Strategy & Planning

How to Implement Inbound Marketing for SaaS Businesses

July 16, 2019

Via: Business 2 Community

Software as a Service (SaaS) businesses became popular in the last few years. They have the highest demand growth rates of all companies on the market. Naturally, they have to stay on top of marketing trends. So, many turn to […]


8 Pricing Strategies for Your Digital Product

October 19, 2016

Via: Entrepreneur

Pricing can be used as a marketing strategy. For software-as-a-service (SaaS)-based businesses, this is especially true. Pricing can generate interest, drive salesĀ and attract new customers to your list and business. If you never thought about using pricing as part of […]