Authenticity has become such a buzzword these days that it’s almost lost all its meaning! The dictionary literally defines the word authentic as: “not false or copied; genuine; real”, but yet, there are so many people out there desperately seeking people’s help to come across as authentic.
Is getting someone else to make you seem authentic already in breach of said word? But isn’t marketing, by nature, the opposite of authentic? So, how on earth do you offer authenticity in your marketing and branding?!