At some point, every startup founder comes to the idea that they may need to integrate PR into the proliferation strategy of their company. Indeed, with the right approach, PR efforts can easily become a powerful tool to accelerate growth. The list of goals that can be achieved through a thought-out public relations campaign includes the following:
- Attracting investors to improve visibility for securing funding
- Providing information about a startup’s products or services
- Building awareness among potential customers and partners
- Creating a favorable image for a company
