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Chatbots Are Failing Consumers. Here’s How They Can Do Better.

March 18, 2019

Chatbots are everywhere. These “conversational agents” can help us book a flight, order a pizza, check our bank account balance, confirm an order status, and more. And many of us don’t care one whit that we’re relying on a software application for help. However, it appears that a good percentage of the population doesn’t like chatbots.

According to research by Forrester, 54 percent of U.S. online consumers believe that interacting with a chatbot will have a negative impact on their quality of life. “Consumers anticipate the worst when engaging with a chatbot today and haven’t yet seen a chatbot that can meet or even exceed those expectations,” reports Forrester analyst Ian Jaocbs.

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