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Apple TV lost more market share during the holiday season

January 30, 2017

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Apple’s latest attempt to revolutionize our TV screens continues to lose steam.

According to the latest data from eMarketer: Apple TV “is at the bottom of the U.S. connected TV market, behind Google Chromecast and Roku, with its share shrinking.” Ouch.

That underwhelming assessment comes more than a year after Apple relaunched Apple TV in October 2015 with great expectations. But the new Apple TV hardware and its dedicated remote have drawn mixed reviews, particularly from the gaming community.

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