A federal judge has ruled that General Mills GIS 0.01% must face a lawsuit claiming it tricked consumers by marketing Cheerios Protein as a high-protein alternative to regular Cheerios, when the main difference was that it contained 17 times more sugar per serving.
In a decision on Wednesday, U.S. District Judge Thelton Henderson in San Francisco said consumers may pursue a claim that General Mills violated the federal Nutrition Labeling and Education Act since it “misbranded” Cheerios Protein, which is sold in Oats & Honey and Cinnamon Almond flavors.
