Whether it’s speed, convenience or a personal touch, customer service principles are timeless. However, how these principles play out changes over time.
These days, not only are technological developments generating new opportunities for businesses, but they’re also stimulating changes in customer expectations.
Consequently, customer experience is now the frontline of business competition. In fact, Gartner predicts that an estimated 81% of brands are competing on customer experience as of 2020.
In other words, if you want your company to thrive, you should pay close attention to evolving customer expectations.
