If there’s one thing I’ve learned working in tech and PR, it’s the grave importance of speed. Competitors are always on the lookout, and modern advancements are dropping left and right at a lightning-fast pace. Resting on your laurels is no longer an option — you need to think, act and move fast.
Moreover, the modern customer has grown accustomed to instant gratification. In a nutshell, speed is their norm: They want their problems solved, their needs met and their desires fulfilled with a tap of their smartphone screens. In a world where ecommerce delivers products on the same day; where food can be ordered and brought to your doorstep in minutes, and where streaming services provide instant access to a vast library of entertainment, patience has become an alien concept.
