According to Y Combinator cofounder Paul Graham, running a startup is counterintuitive. Graham compares startups to learning to ski, where your every instinct, like leaning forward to stop, is the wrong one. His point is that it takes conscious effort to adopt new habits.
For an early-stage business, those new habits extend to strategic public relations. A good PR plan can make a huge difference to a startup, whether it hires a PR firm, a consultant, or an in-house team. What matters most is a long-term commitment to telling your story to the people who matter. Here are eight PR rules for startups that an early-stage business should be aware of as it plans a PR program.
