A Unicorn, a mythical creature of legend, that is as rare as it is majestic, has ignited a craze recently that many a marketer is looking to leverage.
Take Starbucks for example, who today launched their ‘Unicorn Frappuccino’, a brightly colored drink that changes color and taste as you drink it.
With all this talk of unicorns, it got me thinking about if the Marketing Unicorn exists.
Who is the Marketing Unicorn?
Marketing in recent years has become strategically vital to any company’s long-term success. It has also developed the reputation for being a creative, agile, and digital career choice.
