Owning an ecommerce store has a lot of perks: It’s a self-run business available to anyone, it helps leverage an already existing online presence, it requires minimal overhead compared to traditional retail shops, and a good store has limitless revenue potential. Ecommerce stores epitomize the American Dream.
There is, however, some significant drawbacks to running an ecommerce hub; mainly having to compete with gargantuan marketplaces like Amazon, Alibaba, and eBay. In fact, many pieces have been published which discuss the fact that Amazon is crushing small businesses.
