It doesn’t matter how good your product or service is, if your competitors are better at generating positive word of mouth (WOM) around the web, and converting leads, you’ll be out of business in no time. Luckily, converting quality leads into loyal customers isn’t rocket science – but it is an art.
Stop scribbling outside the lines
In the early days of Google AdWords, the main goal was to capture as many clicks as possible – but now the focus for many marketers has shifted to fighting for quality leads. Businesses attempt to “capture” leads via free trials, product demo requests, email opt-ins and more.
