After over 60 years in business, Lamborghini CEO Stephan Winkelmann says the supercar company is still going strong — selling more cars every month than it can produce, even after increasing production twice in 2022. Amidst inflation, rising interest rates, and increasing energy costs, it’s a stunning success story — especially for a once-bankrupt company, liquidated and pulled up by the bootstraps of a farmer’s son.
With annual revenue exceeding €2.8 billion ($US3.07 billion), Lamborghini may not seem like a case study for small and medium-sized businesses, but this mega company’s long and tattered history can teach modern founders a thing or two about innovating from raw resources, leveraging publicity, and refusing to compromise on the quality of its products.
