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‘Go Back to Your Tractors’: 4 Business Lessons We Can Learn From the Iconic Rise of Lamborghini

February 9, 2024

After over 60 years in business, Lamborghini CEO Stephan Winkelmann says the supercar company is still going strong — selling more cars every month than it can produce, even after increasing production twice in 2022. Amidst inflation, rising interest rates, and increasing energy costs, it’s a stunning success story — especially for a once-bankrupt company, liquidated and pulled up by the bootstraps of a farmer’s son.

With annual revenue exceeding €2.8 billion ($US3.07 billion), Lamborghini may not seem like a case study for small and medium-sized businesses, but this mega company’s long and tattered history can teach modern founders a thing or two about innovating from raw resources, leveraging publicity, and refusing to compromise on the quality of its products.

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