It’s hard living in an imperfect world, especially with people that might expect perfectionism. Perfectionism is not realistic. There are too many variables, players on the field and unrealistic expectations to muddy the waters of doing good business.
But, being in the connected human economy affords us the opportunity to work with imperfection and even build trust through it all by simply communicating well.
If you want to build trust with clients, as a given, execute well. However, when you can’t deliver, communicate.
