These days, it’s crucial for every business owner to monitor their company’s online presence and know how their brand resonates with existing and potential customers. The metric used to measure this component of marketing (and brand) is often known as your reputation score.
Knowing your reputation score not only provides a broad overview of your brand’s online performance and sentiment but can create a powerful starting point from which to strengthen your image, generate leads, increase sales and develop that oh-so-critical social proof needed to build consumer trust.
